Job Description

Senior PMM - In office 4-5 days per week - no flexibility.

Founded in the heart of Silicon Valley for 10 + years. This growing company has built the most cutting-edge technology platform integrated with one of the biggest premium in-house print lab offerings. The integration of a fully customized software suite with lab products makes an industry-first, all-in-one solution for professional photographers, and to date, has served more than 1.4 million customers in over 40 countries, and this number is growing fast.

About the Role:

To continue the growth trajectory, they are looking for an experienced product marketing leader to lead the strategy and execution for their print lab business. Reporting directly to the VP of Marketing, this is a full-time position and is required to be onsite in the San Jose office . This role will also have approximately 10% business travel per year.

Key Responsibilities:

• Drive data-driven strategy development and executions to grow the acquisition of professional photographers and conversion to customers. Increase activation, retention, and lifetime value of customers.
• Develop marketing content, including web pages, videos, creatives, presale, and post-order customer support content, and assist channel marketers with paid and organic marketing campaigns.
• Test, validate, and develop offline marketing channels for presale, account management, and business development.
• Orchestrate educational programs (webinars, content marketing campaigns, in-person events, influencers, and trade shows) that inspire our target audience and help facilitate product education and trials.
• Conduct customer interviews and gather feedback to understand pain points and customer needs, which can inform product development and marketing strategies.

Focus Areas:

As a product marketing lead for the print lab, you will focus on delivering success in three key areas:

• Grow revenues for their print lab business by focusing on customer acquisition, activation, retention, and monetization.
• Serve as the voice of the customer.
• Aligning and enabling internal teams to tell the right story about the company.

Requirements:

• 5+ years of product marketing experience with demonstrated success in growing eCommerce business with a long conversion funnel.
• A combined understanding of eCommerce, online software platforms, and the B2B2C approach. Marketing experience with prosumers or SMBs (especially small business owners) is a must.
• Strong analytical skills with a bias towards data and KPIs and familiarity with A/B tests.
• Motivation to work collaboratively in a fast-paced, ever-changing environment. Experience working in a dynamic, global team environment is a plus.
• Creative problem-solving skills and ability to diagnose problems, isolate them into actionable tactics, and drive toward creative solutions.
• Excellent communication skills with the ability to distill complex thoughts and strategies into simple, actionable recommendations.
• Interest in photography, design, and arts is a plus.

Please note, that this role is in the office 4-5 days per week in San Jose.

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